Carving New Paths during COVID-19 as a Black Femmepreneur
Black women in America and around the world are hustling like no other, spinning straw into gold and killing the game with creative flair. A report by research group the Ventureneer found that in 2018, 1 in 4 Black American female entrepreneurs were millennials or younger, and that Black women entrepreneurs experienced the highest rate of growth in that same year. To encourage this progress, we are speaking to Black femmepreneurs in the Philadelphia region to learn how they have merged business acumen, creativity and adaptation to reach higher heights in light of a pandemic. Teresa Lundy, Principal and Founder of TML Communications, shares her business journey of innovation during COVID-19.
Teresa is a Black female millennial who is killing the game with her tenacious entrepreneurship. As the CEO of TML Communications, she spearheads a full service strategic public relations, crisis communications and community engagement firm focused on doing the work of the people. Some of her clients include Lyft, the City of Philadelphia, Reform Alliance, Rochelle Bilal -Philadelphia Sheriff, ESM Productions and the Igwe Firm. Through TML Communications, Teresa has made positive imprints on many campaigns, including that of government officials in Philadelphia. She describes the effect of COVID on her business and how she has leveraged this shift: “COVID has impacted TML Communications immensely. We lost annual revenue with larger corporations because of closures and cutbacks. It’s been a journey. Most of my days are spent researching and navigating the COVID-19 process and procedures to assist my staff and business.”
TML Communications in conjunction with the Philadelphia Sheriff Office conducts a free food and produce giveaway in Philadelphia.
This femmepreneur has managed to access resources available for businesses during COVID, and provides a special tip for business owners who are applying. “Ensure your paperwork is up-to-date. This includes accounting, certifications and tax documents. If you don’t have this in order, reach out to an accounting agency. As far as the future of the public relations and advertising sector is concerned, Teresa foresees “a rebuilding phase with existing and new clients.”
Teresa continues a legacy of Black female entrepreneurship, paving the way for the next generation of femmepreneurs like those before her, including Madam C.J. Walker, Clara Brown, Sarah E. Goode, Elizabeth Hobbs Keckley and more. We salute her for carrying the torch and are excited to see what she has up her sleeve next. Support TML Communications by reaching out for a consultation to explore possible partnerships. They are open for business! Visit their website at www.TMLFirm.com, contact them at 215-500-8749, or check them out at 1500 Walnut Street, Suite 409, Philadelphia, PA 19102.
Are you a Black femmepreneur whose business has been impacted by COVID-19? Email us at [email protected], we would love to help you tell your story!
Nana Ama Addo is a writer, multimedia strategist, film director and storytelling artist. She graduated with a BA in Africana Studies from the College of Wooster, and has studied at the University of Ghana and Kwame Nkrumah University of Science and Technology. Visit her storytelling brand at www.asieduasimprint.blog, and connect with her creative agency on Instagram: @chitheagency.