Epi.logic Skincare

New York oculofacial plastic surgeon, Dr. Chaneve Jeanniton started epi.logic because she believes that beauty is not just about looking good, but about feeling your best. “After years of working with diverse patients, I was compelled to create a benefits-based skincare line that combines my in-clinic experience with multitasking active ingredients,” said Jenniton.  The epi.logic skincare products cater to nearly all skin types, including sensitive and post-treatment skin, and are infused with powerful actives, such as retinol, vitamin C, peptides, and glycolic acid. 

Rosen Skincare

Rosen Skincare was founded by Jamika Martin after she dealt with a lifetime of acne and products that never seemed effective enough. “I was over the acne care industry, its lack of innovation, and how they always seemed to make me feel worse about my skin,” said Martin. “We formulate fun stuff for your face to help the 85% of us who deal with acne see results, naturally.” Rosen Skincare emphasizes natural ingredients and gentle formulas, excluding many of the harsh ingredients found in traditional acne products.

Limegreen

Partners in both business and life, Talima Davis and Allison Lamb founded Limegreen on family heritage and the wisdom of their grandmothers. Davis began making safe and non-toxic alternative products when her best friend was diagnosed with liver cancer. Limegreen’s multi-use vegan products are focused on promoting a lifestyle that is healthy for the body, sustainable for the environment, and unifying for people of all backgrounds.

Hyper Skin

While pregnant, Desiree Verdejo struggled to reduce the extensive hyperpigmentation caused by a flare-up of hormonal acne. She couldn’t find a product that worked so she founded Hyper Skin. She created her solution with a vitamin C serum infused with kojic acid, turmeric, and bearberry. “Hyper Skin is an easy, results-oriented skincare brand rooted in multiculturalism. We’re hyper-targeted on treating dark spots and discoloration on all skin tones, and enhancing glow,” said Verdejo.

Kanti

Kanti is a black-owned indie skincare brand founded by COO Alisha Ricki and CEO Keamone F, and it focuses on the needs of black and brown skin tones to achieve healthy glowing skin. “I want to help melanated millennials feel as beautiful and as confident in their skin, as I do in mine, said Ricki. Kanti’s signature product is their Likuid Gold Luxury Glo Oil which uses a unique blend of baobab oil and 24k gold to brighten your complexion while providing intense moisture. I’ve coined myself ‘the glow kween’ not just because I’ve grown to love my natural glow, but because I love helping people to discover and love their glow too.” said Keamone.

 

Oui the People

Founder of Oui the People, Karen Young wasn’t allowed to read beauty magazines while growing up because her mother felt their content showcased a damaging ideal of beauty. She started Oui the People to produce body care with mindful messaging that rejects perfection and champions individuality. “Why are we still selling products to women under flawless, anti-aging, and perfecting? It reads, quite literally, as antiquated. We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in,” said Young.

 

Pholk Beauty

Niambi Cacchioli founded Pholk Beauty with the mission to harness the African Diaspora's natural ingredients to create a plant-based skincare brand that celebrates women of color. “Pholk Beauty grew out of my sense of awe and gratitude at the timeless folk beauty and herbalist wisdom of my kin,” said Cacchioli. Pholk Beauty has a full line of natural and vegan products to address everything from hyperpigmentation to ingrown hairs.

 

KNC Beauty

Former ELLE contributor and influencer, Kristen Noel Crowley, launched her beauty brand four years ago after a trip to Tokyo. KNC Beauty is a collection of lip and eye masks, lip scrubs, and balm. “Our lips are the most neglected part of our face when it comes to beauty,” said Crawley. “You don’t have to go and get Botox or you don’t have to have a face full of makeup to be beautiful, to feel beautiful, because everyone is beautiful.”

Source

Elle

Essence

Cosmopolitan 

 Boitumelo Masihleho is a South African digital content creator. She graduated with a Bachelor of Arts from Rhodes University in Journalism and Media Studies and Politics and International Studies.  

She's an experienced multimedia journalist who is committed to writing balanced, informative and interesting stories on a number of topics. Boitumelo has her own YouTube channel where she shares her love for affordable beauty and lifestyle content.