8 Black Skincare Brands for the Best Self-Care DayDec 08, 2020 08:00AM ● By Boitumelo Masihleho
The world of beauty is vast. Even though African Americans outspend the total market on personal soap and bath needs by nearly 19% according to Nielsen, Black women are still overlooked and undervalued in the beauty industry and many Black-owned beauty brands should be celebrated and supported.
Part of the beauty industry is skincare, and there’s been a large focus on skincare in mainstream media due to the self-care movement. Self-care is a broad term that encompasses just about anything a person does for for themselves, and having a good skincare routine to keep your skin happy and healthy is an easy way to practice self-care. We want to highlight 8 Black-owned skincare brands to add to your at-home facials and skincare routine.
New York oculofacial plastic surgeon, Dr. Chaneve Jeanniton started epi.logic because she believes that beauty is not just about looking good, but about feeling your best. “After years of working with diverse patients, I was compelled to create a benefits-based skincare line that combines my in-clinic experience with multitasking active ingredients,” said Jenniton. The epi.logic skincare products cater to nearly all skin types, including sensitive and post-treatment skin, and are infused with powerful actives, such as retinol, vitamin C, peptides, and glycolic acid.
Rosen Skincare was founded by Jamika Martin after she dealt with a lifetime of acne and products that never seemed effective enough. “I was over the acne care industry, its lack of innovation, and how they always seemed to make me feel worse about my skin,” said Martin. “We formulate fun stuff for your face to help the 85% of us who deal with acne see results, naturally.” Rosen Skincare emphasizes natural ingredients and gentle formulas, excluding many of the harsh ingredients found in traditional acne products.
Partners in both business and life, Talima Davis and Allison Lamb founded Limegreen on family heritage and the wisdom of their grandmothers. Davis began making safe and non-toxic alternative products when her best friend was diagnosed with liver cancer. Limegreen’s multi-use vegan products are focused on promoting a lifestyle that is healthy for the body, sustainable for the environment, and unifying for people of all backgrounds.
While pregnant, Desiree Verdejo struggled to reduce the extensive hyperpigmentation caused by a flare-up of hormonal acne. She couldn’t find a product that worked so she founded Hyper Skin. She created her solution with a vitamin C serum infused with kojic acid, turmeric, and bearberry. “Hyper Skin is an easy, results-oriented skincare brand rooted in multiculturalism. We’re hyper-targeted on treating dark spots and discoloration on all skin tones, and enhancing glow,” said Verdejo.
Kanti is a black-owned indie skincare brand founded by COO Alisha Ricki and CEO Keamone F, and it focuses on the needs of black and brown skin tones to achieve healthy glowing skin. “I want to help melanated millennials feel as beautiful and as confident in their skin, as I do in mine, said Ricki. Kanti’s signature product is their Likuid Gold Luxury Glo Oil which uses a unique blend of baobab oil and 24k gold to brighten your complexion while providing intense moisture. I’ve coined myself ‘the glow kween’ not just because I’ve grown to love my natural glow, but because I love helping people to discover and love their glow too.” said Keamone.
Founder of Oui the People, Karen Young wasn’t allowed to read beauty magazines while growing up because her mother felt their content showcased a damaging ideal of beauty. She started Oui the People to produce body care with mindful messaging that rejects perfection and champions individuality. “Why are we still selling products to women under flawless, anti-aging, and perfecting? It reads, quite literally, as antiquated. We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in,” said Young.
Niambi Cacchioli founded Pholk Beauty with the mission to harness the African Diaspora's natural ingredients to create a plant-based skincare brand that celebrates women of color. “Pholk Beauty grew out of my sense of awe and gratitude at the timeless folk beauty and herbalist wisdom of my kin,” said Cacchioli. Pholk Beauty has a full line of natural and vegan products to address everything from hyperpigmentation to ingrown hairs.
Former ELLE contributor and influencer, Kristen Noel Crowley, launched her beauty brand four years ago after a trip to Tokyo. KNC Beauty is a collection of lip and eye masks, lip scrubs, and balm. “Our lips are the most neglected part of our face when it comes to beauty,” said Crawley. “You don’t have to go and get Botox or you don’t have to have a face full of makeup to be beautiful, to feel beautiful, because everyone is beautiful.”
Boitumelo Masihleho is a South African digital content creator. She graduated with a Bachelor of Arts from Rhodes University in Journalism and Media Studies and Politics and International Studies.
She's an experienced multimedia journalist who is committed to writing balanced, informative and interesting stories on a number of topics. Boitumelo has her own YouTube channel where she shares her love for affordable beauty and lifestyle content.