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5 Black-Owned Home Decor Brands to Upgrade Your Space

Mar 23, 2021 08:00AM ● By Boitumelo Masihleho

The home decor industry is predominately White-owned, but several Black-owned brands are bringing a fresh take to home decor with quality textiles and materials. Here are 5 Black-owned home decor brands to upgrade your space for a unique look.


Founded in 2007 by Jason Evege, Linoto has luxurious real linen sheets that help you sleep better, linen napkins and tablecloths that enhance your dining and entertaining events, linen curtains that beautify your home, and linen spa towels that rejuvenate and refresh your bath and shower experience. “What sets Linoto apart is our bold color offerings, exceptional workmanship, and the fact that all of our products are proudly made at our workshop in Westchester County in New York,” said Evege on their website. “We are passionate and invested in everything we make.”



Designer  Jeanine Hays and her husband, Bryan Mason, began AphroChich in 2007 to focus on highlighting culture, design, arts, and more within the African American community. AphroChic originally started as a blog before quickly expanding into creative fields such as interior design, product design, fashion, and content creation. AphroChic has worked with a number of Fortune 500 companies including LOWE’s, The Home Depot, and IKEA. They have a number of pillows, poufs, rugs, wallpaper, and lighting.


Karen Jai Home

Karen Jai Home is a luxe home accessories boutique started by Janelle Langford in 2018. They offer a huge range of items that encompass areas from your bathroom to your living area, making it an all-in-one solution to your luxury homeware product needs.


Don't Sleep Interiors

Inspired by artist Emory Douglas and designers such as Sheila Bridges, Joshua Kissi, and Travis Gumbs of Street Etiquette, Don't Sleep Interiors started from a desire to combine interior decor & culture from the African Diaspora with social and political consciousness. You’ll find coffee mugs, artwork, and pillows featuring famous quotes from influential Black activists, artists, writers, and more.


Livvy and Neva

Founded by interior designer Keita Turner, and named after her great-grandmothers Olivia and Geneva, Livvy & Neva is a vintage and contemporary pillow collection of fashionable one-of-a-kind and limited edition decorative pillows made from vintage textiles. Turner has an extensive background in both fashion and interior design. Her award-winning full-service firm, launched in 2000, offers expertise in residential and commercial interior design and has produced environments for numerous high-profile clients across the country.




Elle Decor



 Boitumelo Masihleho is a South African digital content creator. She graduated with a Bachelor of Arts from Rhodes University in Journalism and Media Studies and Politics and International Studies.  

She's an experienced multimedia journalist who is committed to writing balanced, informative and interesting stories on a number of topics. Boitumelo has her own YouTube channel where she shares her love for affordable beauty and lifestyle content. 

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