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The Business of Photography in Africa: Opportunities for African Photographers

May 15, 2023 02:00PM ● By Anand Subramanian

Photo by Kodjo Kandrin


Photography is a powerful tool to document, tell stories, and create art, especially in Africa, where photography encompasses a broad spectrum of perspectives and complexities that mirror the continent's abundance and diversity. 


African photographers employ their skills to delve into a wide range of topics, encompassing individuality, governance, fairness, and ecological worries, among many others.


In recent years, there has been a notable increase in enthusiasm for African Photography, both within the continent and beyond. As a result, African photographers now have more opportunities to establish thriving careers in this field. 


Several factors have contributed to the growth of the African photography industry. Firstly, the affordability of cameras and other essential equipment has risen, allowing more people to explore photography as a hobby or profession. 




Additionally, the widespread adoption of the internet and social media has simplified the process of African photographers showcasing their work to a global audience.


The expansion of the African photography industry has offered several opportunities for African photographers. Working as a freelance photographer is one option. Freelance photographers often work for clients such as magazines, newspapers, and advertising agencies on a contract basis. 


It is also critical to cultivate ties with magazine editors and picture editors. This may be accomplished by participating in photographic activities such as photo festivals and seminars. Following editors and photo editors on social media and reaching out to them with your work may also be beneficial.


Selling images to stock photo companies is another option for African photographers to generate money. Stock picture companies sell photographs to corporations, organizations, and individuals that require photos for various purposes. When selling images to stock photo agencies, selecting agencies with a broad consumer base and a good reputation is critical.


Weddings, events, and other photographic projects may earn money for African photographers. Because it frequently necessitates a great degree of ability and expertise, this style of photography may be pretty lucrative. Being organized and capable of working under pressure is critical when photographing weddings and events. It is also crucial to connect with clients and exceed their expectations successfully.


Working as a staff photographer for a media company is another option. Staff photographers usually work full-time and get regular pay and perks.



Photography by Lakin Ogunbanwo. Source: lakinogunbanwo.com

Here are three examples of African photographers who are making a living from their craft:


1. Lakin Ogunbanwo is a Nigerian photographer who has shot for Vogue, i-D, and Vice. His work has been exhibited in galleries around the world.


2. Aida Muluneh is an Ethiopian photographer featured in The New York Times, The Guardian, and The Wall Street Journal. Her work focuses on the lives of women in Ethiopia.


3. Mutua Matheka is a Kenyan photographer who specializes in cityscapes. His work has been featured in The New York Times and The Guardian.


These are just a handful of the many brilliant African photographers who make a career from their art. There are several options for African photographers who love photography to excel in the profession.



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 Anand Subramanian is a freelance photographer and content writer based out of Tamil Nadu, India. Having a background in Engineering always made him curious about life on the other side of the spectrum. He leapt forward towards the Photography life and never looked back. Specializing in Documentary and  Portrait photography gave him an up-close and personal view into the complexities of human beings and those experiences helped him branch out from visual to words. Today he is mentoring passionate photographers and writing about the different dimensions of the art world.


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