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7 Black-Owned Vitamin Brands To Add To Your 2024 Self-Care Routine

Dec 09, 2023 10:00AM ● By Boitumelo Masihleho

Vitamins and supplements, ever-evolving, come in a multitude of forms to boost skin, hair, and overall wellness. Fueled by an increasing demand for self-care and health, these products are absorbed into the bloodstream, nourishing from within. Choosing the right vitamins and supplements is essential for maintaining good health. High-quality vitamins are a vital part of a healthy supplement routine. They provide your body with the essential nutrients needed to stay healthy. Check out the seven of the best Black-owned vitamins below for a better, healthier you in 2024.

Peak + Valley

Founder and CEO Nadine Joseph started Peak + Valley to offer potent mushroom and herbal supplements for holistic wellness. Back in 2015, she was a stressed-out neuroscience researcher, juggling multiple projects, and experiencing the symptoms of chronic stress. Joseph ended up at the doctor's office where she was prescribed a cocktail of medication. Armed with her scientific background, Joseph began researching adaptogenic elements, like ashwagandha and reishi mushrooms, eventually ordering ingredients to create her blends. “With Peak and Valley, I’m hoping to build a better herbal trade - one with transparent sourcing, unquestionably high-quality ingredients, and science-backed knowledge,” says Joseph on their website. At Peak and Valley, they're all about a holistic approach to overall health, while using supplements as herbal allies along that wellness journey.


Black Girl Vitamins (BGV)

Black Girl Vitamins was founded with one clear motive which is to provide Black women with unique nutrients and vitamins that generic brands tend to overlook. When Black Girl Vitamins co-founder Maxine began learning more about Black women's discrepancies in the healthcare system, she vowed to do something about it. She launched her company to provide more health services to this demographic. The company donates $1 for each bottle sold to provide scholarships for Black women working toward degrees in healthcare-related fields. The gluten-free, soy-free, and non-GMO formulas include probiotics, prenatal, age-defying, gut health, cholesterol control, and daily multivitamins. Black Girl Vitamins is 100% plant-derived, with no artificial ingredients, and they avoid more than 1,300 potentially harmful chemicals used by other brands.


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Problk Health

Problk Health Vitamins is a doctor and veteran-owned health company that aims to improve health and wellness in the Black community. The husband and wife team, Dr. Karleena Tuggle-McDaniel and Darian McDaniel started this Atlanta-based business. They combined their expertise as a doctor and marketing executive to launch their brand, through which they offer a variety of vitamins, including an organic superfood formula, melatonin, apple cider vinegar, as well as multivitamins for men, women, and children. To give back to the community, 50% of the company’s profits are donated to Black health nonprofits.


Movita Organics

Movita Organics was founded and brought to life by Tonya Lewis Lee with Robert Sires, John Pasmore, Shola Adisa-Farrar, Allie Rose, and Anastasiya Drevinskiy. They were all driven to create and deliver high-quality vitamin supplement products to support a healthy lifestyle. The company’s vitamins are free of gluten, meat, eggs, dairy, and allergens. Clean plant-based supplements with premium ingredients to achieve your goals without the usual nasty side effects. Its proprietary fermentation process makes the brand's vitamins more easily absorbable and digestible. Movita Organics takes the technology steps further by individually culturing their ingredients in a nutrient-dense, dual live prebiotic and probiotic fermentation process called Glycoprotein Matrix-bound which was formulated with active ingredients, including Q10, essential for cell growth and maintenance, biotin for a healthy metabolism, and turmeric powder, which provides powerful anti-inflammatory and antibacterial effects.


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CEO and founder of Shedavi, Elizabeth Davis, says “Shedavi is everything I wish I had for my hair growth journey. The gold standard we continue to set for haircare is incomparable.” She created the bestselling vitamin & elixir. At the time these were the first plant-based duo to tackle hair health inside and out. She worked with a GMP-compliant manufacturer for the vitamins and handmade the first 1000 units of elixir herself. In 2016, Elizabeth launched Shedavi, and in 2023 relaunched both products featuring new custom packaging made with recycled and sustainable materials displaying Shedavi's commitment to constantly improving our products. Botanicals from around the world are collected in these hair vitamin products supporting longer, healthier, and fuller hair. Shedavi continues to create innovative, clean, high-quality, and effective products that you and you can trust.


Mela Vitamins

Mela Vitamins is the first multivitamin by and for women of color, formulated with science-based nutrients, probiotics, and adaptogens to support holistic wellness for melanated women. Founder Ashley Harmon learned that melanin impacts how we absorb certain nutrients, especially vitamin D. Mela Vitamins used a decade of research and testing to formulate their Daily Essentials with the precise vitamins, probiotics, and nutrients melanated bodies need. Their supplements are non-GMO, vegan, and gluten-free. They also are free from harmful fillers and unnecessary ingredients like magnesium silicate and titanium dioxide.


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Body Complete Rx

A busy mom of four, Samia Gore was inspired to create her vitamin brand by her struggles to take good care of herself. As she prepared to work toward a healthier lifestyle, she searched for plant-based supplements to use but could not find what she was looking for. That’s when she decided to make her own. She worked with renowned nutritionist Dr. Ruby Lathon to create Body Complete Rx. Body Complete Rx focuses on plant-based weight-loss management and healthy living. It was created to help with an individual’s unique wellness goals through holistic means. Gore started her business with three products and now has 24. BCRX's launch at The Vitamin Shoppe's brick-and-mortar retail stores. “As the first and only Black female-owned brand in The Vitamin Shoppe's weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey towards wellbeing,” said Gore.



 Boitumelo Masihleho is a South African digital content creator. She graduated with a Bachelor of Arts from Rhodes University in Journalism and Media Studies and Politics and International Studies.  

She's an experienced multimedia journalist who is committed to writing balanced, informative and interesting stories on a number of topics. Boitumelo has her own YouTube channel where she shares her love for affordable beauty and lifestyle content. 

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