The Black dollar has more influence than it does as an economic force. Throughout history, the Black dollar could affect societal transformation.. During the 1920s and 1930s, the press and African American market experts argued, with little success, that mainstream advertisers should pay more attention to Black consumers. Still, they rarely discussed the complications of segregation, discrimination, poverty, and undetermined Black participation in American consumer culture. A new system that benefits Black consumers, businesses, and communities are essential to ensure that the Black dollar continues to advance.

As companies advertised their dedication to the Black community, it became evident that their pledges were insufficient. Consequently, The Black Dollar Index Initiative was founded by a group of Black professionals with backgrounds in healthcare, consumer packaged goods, journalism, banking, politics, and consultancy. It scores companies based on qualitative and quantitative parameters to determine their commitment to diversity and investments in causes important to Black Americans. So far, the Black Dollar Index has scored over 100 firms in travel and hotel, consumer goods, finance, technology and media, retail, and food services. So, if you want to know which brands around the globe have large investments in Black Initiatives, the company's supplier diversity program, and diversity and inclusion activities, this index system will be your analytical guide.

Read 'Susu as a Vehicle to Advance Economic Mobility':

Susu as a Vehicle to Advance Economic Mobility

Many communities of the African Diaspora, including those in the informal sector and more, use a traditional African savings method known as Susu. Read More »